Interview with Danny Baskara: The future of marketing is happening right now in Asia

In this story, we sat down with Danny Baskara (@dannybaskara), the founder and CEO of Vexanium.
Vexanium is an innovative decentralized marketing ecosystem. By using the Vexanium platform, companies can create points in loyalty program applications in the form of digital tokens. The tokens can also be converted into coupons or points that can be used in corporate applications.
Baskara previously built and sold a well-known voucher and couponing platform EVoucher in Indoesia, which was with more than 2 million active users. 7 years later, he realized that the blockchain can solve the fundamental problems of this industry. The idea for the VEXANIUM ecosystem was born. In this interview, he shares some insights with us on marketing and blockchain.
Q: If we try to make the long answer to short, what might be really changed by technology?
A: This is very exciting time for all of us in human history, because of the technology. You see all of us are holding our smartphone right now, we can use that to do so many things. I see opportunities. I have been through three eras of the Internet revolutions, and now since 2017, it’s the blockchain.
Q: When you look forward to what the industry actually looks like in 10 years, will it actually look fundamentally different due to blockchain?
A: What’s interests me and makes me feel really excited is the technology behind the whole picture. And for me personally, it is about bitcoin and other cryptocurrencies. Bitcoin enables marketing and trust. Combine these two — and this is what we do: A decentralized marketplace for marketing ecosystem.
Q: What can you benefit with the booming trend of blockchain and bitcoin?
A: After ICO my plan is helping other ICO projects or blockchain companies to do ads campaign or airdrop like CPA, CPC, CPI, CPL and etc, and making good PR with media and having partnership with offline or big online retailer for VEX.
Q: What would make VEX competitive compared to other blockchain-based marketing companies?
A: People and product. The Co-founder Robin Jang is an IT and operations expert with over 10 years of experience in Asia. Also, we’ve brought a few industry leaders onboard as advisors, like Jason Lamuda, the Co-founder of Groupon Indonesia, and Patrick Linden, Managing partner at RVP Venture Group.
Q: Besides talents, you mentioned product. So what does VEX bring to the existing businesses?
A: The marketing scene will experience a low number of malicious ads. There are no risks of breach of consumer privacy or advertisers trust. And the best part is there are no commission fees. The distributed structure allows for the elimination of media middlemen and lets the advertising process become transparent.
Q: What kind of usage scenario could you imagine?
A: For example, a student Mike, one day he receives a VEX from Apple in his VEXANIUM app, when he is near the Apple Store in Central, Hong Kong. Through his VEXANIUM app he knows that Apple is offering a promotion to him — by using the VEX token, he will be able to enjoy 5% off a Macbook purchase.
VEXANIUM VEX token sale starts on May16th, 2018.
More information could be found at
Twitter @vexanium
Telegram @vexaniumcom

Announcement: Three New Advisors Join Vexanium in April

We extend our warmest welcome to three new advisors for joining our advisory board at Vexanium.

Edy Sulistyo
Edy is a serial tech entrepreneur who has founded and exited several startups such as LOKÉT (acquired by GO-JEK, 2017) eEvent (acquired by EnvisionPoint, 2013), (acquired by Telepathy, 2009), (acquired by Stand4, 2008). He is currently heading the 28 entertainment verticals within GO-JEK group and advisor for few prominent ICO projects in the region.

Jason Lamuda
Jason is the Founder & CEO of Berrybenka, Co-Founder of Groupon Indonesia. Jason is a well known Serial Techpreneur in e-commerce in Indonesia. He founded Berrybenka, one of the first and largest fashion e-commerce companies in Indonesia. Jason was also the founder of Orami (The Southeast Asian women-focused e-commerce company selling moms & babies products and other household related products) and, which was acquired by Groupon to become Groupon Indonesia.

Joseph Aditya
Joseph is the Founder and CEO of Ralali, the largest B2B marketplace portal in Indonesia. He has over 12 years working experience in B2B and supply chain industry with many different roles from sales, marketing, operational, procurement, and strategic management. He is passionate in leadership management, blockchain, and renewable energy. Currently, he is leading a team of more than 160 people in to be the #1 B2B online marketplace platform in Asia.
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Vexanium, a Marketing Platform To Benefit Both Retailers and Users

SINGAPORE, April 11, 2018 — An innovative decentralized marketing ecosystem called VEXANIUM, which helps to cut costs and improve efficiency and transparency for commercial businesses, is being launched by Danny Baskara and team.

The blockchain based ecosystem which VEXANIUM creates will solve the major pain points that this industry faces today. The VEXANIUM platform will also naturally serve existing blockchain businesses in their user acquisition, activation and retention. This makes it attractive for both businessmen, crypto-enthusiasts and ordinary users.
In Asia, a majority of retailers use online promo marketing platforms such as Groupon, Dianping or Meituan to win new customers. Promo marketing strategies rely heavily on campaigns on these platforms which provide substantial traffic and sales. These platforms charge an average of 15% — 20% in commission per transaction through a CPA (Cost Per Acquisition) or CPS (Cost Per Sale) structure. An increasing number of retailers struggle because these commissions together with the discounts offered represent too high a proportion of their margins. To protect margins, retailers often end up giving lackluster promotions that are either unattractive or with unrealistic terms.
Meanwhile, customers are often frustrated when trying to utilize a voucher or redeem their gift cards and coupons. Common difficulties include using vouchers that have already been utilized, expired, are lost or with unreasonable T&C requirements.
“By using the VEXANIUM platform, companies can create points in loyalty program applications in the form of digital tokens, “said Danny Baskara. “Typically such incentives are rewards to customers in Cost Per Acquisition (CPA) activity. The tokens can also be converted into coupons or points that can be used in corporate applications, “
A study conducted by GfK concluded that 49% of consumers would gladly switch brands for savings in the form of a coupon. In the retail market, South-East Asia and Indonesia, in particular, are some of the fastest growing markets globally, with the latter boasting a population of over 260 million people. The importance of vouchers and coupons for retailers to attract new customers in those regions is significant.
VEX token will be listed on Tokenomy upon launching of the platform. Partnering with (former, the biggest digital asset exchange in Southeast Asia, Tokenomy helps VEX access to 1,000,000+ potential investors and traders.
The VEX app features an integration with selected crypto exchanges in order to allow users to directly trade their VEX token balance on the exchange. Also, the VEX Exchange will allow consumers to trade vouchers among themselves and set their own prices. Customers will be able to store and redeem their voucher tokens via VEXANIUM app.
One game-changing use case of the VEX Platform is the lucrative “airdrop” market, which will allow blockchain companies to create airdrop campaigns for acquiring new customers and rewarding existing ones, using the VEX token.

“For companies that want to take advantage of the VEXANIUM platform and want to create digital tokens on their applications are required to purchase a large number of VEXANIUM digital tokens, VEX, because each transaction is using the token, included in transaction fees,” Danny states. This will be facilitated via the VEX web and mobile apps.
In an exciting move, the VEXANIUM marketplace plans to be fully functional and open to merchants and individual users in Indonesia by Q4 2018. VEXANIUM will complete the establishment of the ecosystem by launching VEXchange and VEXplorer by Q2 2019. Merchants and enterprise users can create voucher tokens and start their marketing campaigns all seamlessly via the one-stop mobile app.
VEXANIUM founder and CEO Danny Baskara previously built and sold Indonesia’s largest voucher and couponing platform Evoucher, which was with more than 2 million active users. After 7 years of building Evoucher, the founders realized that the blockchain can solve the fundamental problems of this industry. The idea for the VEXANIUM ecosystem was born.
VEXANIUM will revolutionize this space by bringing the voucher and couponing industry on-chain. The immutability, liquidity and decentralized nature of VEXANIUM will revolutionize this market while introducing a whole new wave of retailers and users to the blockchain era.
A number of angel investors are already backing VEXANIUM, such as Marcus Yeung, founder and CEO of SEAbridge, and Joseph Aditya, CEO of Ralali, the largest B2B marketplace portal in Indonesia.
VEXANIUM VEX token pre-sale starts on April 14th, 2018.
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[Bahasa] Jadwal Pre Sale dan Distribusi

Dengan ini kita infokan mengenai jadwal pre-sale

Pre Sale Tahap 1 ( Hanya Indonesia ) — 31 Maret 15.00 WIB –1 April 22.00 WIB 2018
Untuk Presale Minimum Kontribusi adalah 5 Eth atau ekuivalent

(Ann) Market International start dari 2 april 2018
Pre Sale Tahap 2 ( International Market ) — 9 April— 16 April 2018
Crowd Sale ICO Tahap 1 , 9 Mei- 15 Mei 2018
Crowd Sale ICO Tahap 2 , 18 Mei — 25 Mei 2018

Jadwal Distribusi Token
Presale Tahap 1 , Distribusi Token Mulai 8 April 2018
Presale Tahap 2, Distribusi Token Mulai 25 April 2018
Crowd Sale , Distribusi Token , Minggu pertama Juni 2018

(Bahasa ) Cara kerja Token Sale Vexanium dengan Achain Wallet dan Kcash

Hallo Vex users, Seperti yang telah kita ketahui bersama bahwa Token Vexanium (VEX) menggunakan Platform Blockchain Achain , dimana dalam hal ini anda diwajibkan untuk memiliki wallet Achain (ACT ) sebagai wallet untuk menyimpan token Vexanium ,
sebelum mendaftar di (tokensale) ada baiknya anda memiliki Wallet ACT terlebih dahulu dengan mendownload wallet achain (versi desktop) atau wallet kcash(Versi Mobile ) ,

Mobile Wallet di Kcash bisa didownload di website , untuk versi android anda bisa mendownload langsung via google play atau website , kcash sendiri sudah sangat besar dichina dengan user lebih dari 500.000 users (tanpa google play) , kedua untuk iphone kami sangat menyarankan anda untuk mendownload langsung via website , tidak melalui itunes untuk iphone(IOS) tata cara penggunaan kcash bisa didapatkan disini >
* ingat Alamat Wallet ACT dan Alamat Wallet VEX adalah Sama , selain melihat alamat ACT kamu juga bisa melihat alamat VEX kamu di Kcash

Nahh , setelah memiliki ACT atau VEX Address kamu bisa melakukan registrasi di tokensale dan melakukan pembelian di presale ataupun crowdsale , registrasinya di , harap melakukan KYC terlebih dahulu untuk melakukan pembelian

setelah anda melakukan KYC , dan proses KYC diterima
selanjutnya adalah Proses Token Sale
Proses token sale
pada saat proses token sale akan diberikan pilihan 5 pilihan , 3 yaitu wallet yang akan anda kirimkan (ETH , BTC , ACT ) dan 2 pilhan wallet exchange yaitu indodax (

setelah anda memilih maka anda akan diberitahukan alamat wallet yang akan anda setorkan yaitu Wallet Diluar indodax (other than indodax) dan wallet From Indodax , jika anda menyetorkan dari MEW(my etherwallet )atau wallet lainnya Seperti Kcash anda bisa memilih fitur other than indodax

Verifikasi Pengiriman Wallet
jika anda sudah mengirim wallet anda bisa melakukan verifikasi dari tombol biru sebelah kanan bawah , lalu silahkan upload TX screenshoot ataupun VIP tx transaction ke pada tim kami , jika anda melakukan Pengiriman melalui MEW(my etherwallet) ataupun Kcash yang perlu anda lakukan adalah menunggu dan satu hal lagi yaitu pastikan bahwa alamat yang anda daftarkan sama dengan alamat pengiriman ethereum atau achain tersebut

Jika anda menggunakan Exchange , anda dapat mengupload alamat transaksi ETH anda , jika anda menggunakan MEW atau wallet lain bisa dikirimkan screenshoot transaction anda tersebut juga


Anda bisa mendapatkan Komisi sebesar 3% dengan mengundang teman anda silahkan buka halaman Refferal dan refferensikan teman anda untuk membeli token Vexanium

Vexanium New Logo

The Idea about Vexanium Platform are came out in year of 2017 ,and in 2018 we change our logo to new logo ,Font and company identity

Vexanium at Dubai International Blockchain Submit January 2018

Dubai is a city known for its extravagance and technology. Flying taxis, water jet firefighters, and robotic police are all parts of its current reality or future. And It would not be a surprise if they were simply looking into Blockchain , smart contracts and cryptocurrencies.

Dubai also plans to make the majority of city documentation powered by smart contracts by the year 2020. 
This is ambitious, but not impossible. The various items that will find their way onto the blockchain
 by then are: visa applications, bill payments, and license renewals. 

Essentially, anything that currently requires paperwork will likely end
up on the blockchain between now and 2020.
and Vexanium Projects also starts here in Dubai , in dubai we got lot of insights and start to Launch and ICO in next 45 days from Dubai event